The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 11th, 2017

2:15 PM - 3:30 PM

Track IV: Herscher Hall, 2nd Floor, Room 202

In the Creative Zone: Film & TV to Virtual Reality and Advertising

Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy Games

Daniel Tibbets, CEO, EL Rey Networks

Mark Deetjen, Senior Vice President, Programming & Operations, FremantleMedia North America

Jim Cannella, Executive Producer, The Recording Academy (GRAMMYs)

John P. Roberts, Chief Content Officer, Pure Imagination Studios

Allison Dollar, CEO, Interactive Television Alliance

Lori Kozlowski, Virtual Reality Producer, Project Empathy

Sarah Miller, CEO, Axis PR & Entertainment, Inc. Moderator


Daniel Tibbets, President-GM, El Rey Network: With over 20 years of entertainment programming and producing experience, Daniel Tibbets serves as president and general manager for El Rey Network, a 24-hour, English-language lifestyle network targeting “Strivers,” who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.  Overseeing operations and leading the network’s growth strategy, Tibbets manages new carriage agreements, content development, program planning/scheduling, productions, acquisitions, talent relations, advertising sales, business affairs and other areas. Tibbets most recently served as chief

content officer at Machinima, responsible for content strategy and development, program planning and scheduling, production, acquisitions, and business affairs.  Under his leadership, he developed and put into production over 600 hours of original content for go90, Sony Vue, Youtube and other platforms including the hit series “Street Fighter” and “Transformers: Combiner Wars.”  He segued there from Bunim/Murray Productions where he led its digital department as an SVP Digital Media, developing short-form programming for web, mobile and other platforms including branded original series “Best Year Ever” (Target) and “The Controller” (EA).  Previously he co-founded and led the e-publishing company Premier Digital Publishing (acquired in 2014) and spent six years as studio chief at the innovative, first mover VOD mobile content company GoTV Networks, building it into the largest mobile media network and original content syndicator, launching over 20 original VOD channels before it was acquired in June 2011. From 2002-2005 Tibbets was vice president, production at Twentieth Television and oversaw the FoxLab, where he was responsible for overseeing over 2500 episodes of television production, and developed and executive produced the first two original content mobisodes™ “Love and Hate” and “Sunset Hotel” which launched on Verizon’s early mobile platform, VCAST. This followed four-years as VP, Entertainment for Fireworks Television and VP, Papazian-Hirsch, where he sold and developed projects for syndication, cable and broadcast networks, most notable the HBO series “Rome.” Earlier in his career Tibbets served as a writer and producer on a number of notable television programs and specials including the Emmy®-Award winning, “Streetwise,” and the BBC/PBS mini-series “Signs and Wonders” starring James Earl Jones.  He produced and/or contributed to the production and development of other award-winning, made-for-television series, including “Martha Stewart Living,” “Home Again with Bob Vila,” “America’s Most Wanted,” “Good Day Live,” “Judge Alex,” “On-Air with Ryan Seacrest,” and many others.  Daniel Tibbets earned a Bachelor of Science degree in marketing with an emphasis in international marketing and business from Arizona State University.


Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy Games" A well-known game industry veteran, Ariella has dedicated her career to creating unique interactive experiences that seek to expand the overall gaming market. Her growing portfolio of products has consistently engaged new game players, in particular women and children, for more than three decades. Lehrer currently serves as CEO of Legacy Games, which she founded in 1998. Located in Los Angeles, Legacy Games is best known for licensed games, including Tarzan, Criminal Minds, Law & Order, etc. Legacy has also developed four award-winning Crayola creativity apps, and is currently working on a Google Tango project with augmented reality. Lehrer has a PhD. in Cognitive Psychology from Claremont Graduate University.


Jimmy Messer is the CEO of Parts + Labor Records and a Multi-Platinum selling musician, writer and music producer.  Messer spent a long time working as a writer, producer, and/ or recording and touring guitarist with artists like Awolnation, Kygo, and Kelly Clarkson, but also several lesser known, equally talented and deserving people.  He has devoted most of the last decade to developing new talent in hopes of them “getting signed”.  Those experiences, some successful and some heartbreaking, inspired him to start this company.  Technology has leveled the playing field when it comes to the production and distribution of music, and Parts + Labor embraces the opportunities that provides.  After years of watching great artists passed over and albums shelved, he’s created an environment free from a warped sense of what is valuable.  P+L is focused on making adventurous, authentic, creative records with artists we love and respect, and then putting them out. P+L records are made in house. Its studio is designed and custom built around classic analog gear as well as incorporating all available modern technology.  P+L’s building also hosts a live music venue where we’re we’ll be playing lots of shows. As an artist, growing up in Austin, Texas, Messer has always had a passion for music, whether playing it, or writing and producing it.


Lori Kozlowski, Producer, Project Empathy: Lori Kozlowski is a writer, editor, producer, and media executive, exploring storytelling in all of its forms. She served as Editorial Director at entertainment company Atom Factory, leading the company’s media division. She co-founded Smashd, a publication and platform about culture, music, and tech. Previously, she was a digital editor and columnist for Forbes, writing about entrepreneurs, startups, and technology. Prior to Forbes, she served as senior editor at the Los Angeles Times, where she headed mobile technology, digital strategy, and emerging platforms for the media company. She has written for numerous national publications, has worked with MIT Media Lab startups on the merger of tech and story, and has served as adjunct faculty at Chapman University and USC.  She holds a Master of Fine Arts degree from the University of Southern California.


Sarah Miller, CEO of Axis PR & Entertainment, has over 16 years of strategic experience in public relations, marketing & events within the Entertainment and technology industries. Her expertise and success has resulted in an award-winning and well-known PR and events firm. Under Sarah’s direct leadership and creativity, combined with in-depth strategic public relations, media relations, strategic marketing, new business development and high profile event planning, she has helped launch and brought numerous start-up companies to market with a successful track record. As CEO of Axis, Miller lead nationwide and global PR & Mktng campaigns for public companies as well as early stage start-ups and have successfully taken many early stage tech companies from launch to M&A stage while under her leadership. Miller also has extensive experience and success working with numerous leading   entertainment and music companies such as  Sony Music Entertainment, AEG LIVE,  AEG Digital Media, Billboard, House of Blues, Hip Digital, GRAMMYs, and others. Miller is also the Founder & Chair of the Mobile Excellence Awards, one of the most prestigious and influential mobile awards in the mobile entertainment, technology  & media industry.