The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 11th, 2017

2:15 PM - 3:30 PM

Track IV: Herscher Hall, 2nd Floor, Room 202

In the Creative Zone: Film & TV to Virtual Reality and Advertising

Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy Games

Daniel Tibbets, CEO, EL Rey Networks

Mark Deetjen, Senior Vice President, Programming & Operations, FremantleMedia North America

Jim Cannella, Executive Producer, The Recording Academy (GRAMMYs)

John P. Roberts, Chief Content Officer, Pure Imagination Studios

Allison Dollar, CEO, Interactive Television Alliance

Lori Kozlowski, Virtual Reality Producer, Project Empathy

Sarah Miller, CEO, Axis PR & Entertainment, Inc. Moderator


Daniel Tibbets, President-GM, El Rey Network: With over 20 years of entertainment programming and producing experience, Daniel Tibbets serves as president and general manager for El Rey Network, a 24-hour, English-language lifestyle network targeting “Strivers,” who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.  Overseeing operations and leading the network’s growth strategy, Tibbets manages new carriage agreements, content development, program planning/scheduling, productions, acquisitions, talent relations, advertising sales, business affairs and other areas. Tibbets most recently served as chief

content officer at Machinima, responsible for content strategy and development, program planning and scheduling, production, acquisitions, and business affairs.  Under his leadership, he developed and put into production over 600 hours of original content for go90, Sony Vue, Youtube and other platforms including the hit series “Street Fighter” and “Transformers: Combiner Wars.”  He segued there from Bunim/Murray Productions where he led its digital department as an SVP Digital Media, developing short-form programming for web, mobile and other platforms including branded original series “Best Year Ever” (Target) and “The Controller” (EA).  Previously he co-founded and led the e-publishing company Premier Digital Publishing (acquired in 2014) and spent six years as studio chief at the innovative, first mover VOD mobile content company GoTV Networks, building it into the largest mobile media network and original content syndicator, launching over 20 original VOD channels before it was acquired in June 2011. From 2002-2005 Tibbets was vice president, production at Twentieth Television and oversaw the FoxLab, where he was responsible for overseeing over 2500 episodes of television production, and developed and executive produced the first two original content mobisodes™ “Love and Hate” and “Sunset Hotel” which launched on Verizon’s early mobile platform, VCAST. This followed four-years as VP, Entertainment for Fireworks Television and VP, Papazian-Hirsch, where he sold and developed projects for syndication, cable and broadcast networks, most notable the HBO series “Rome.” Earlier in his career Tibbets served as a writer and producer on a number of notable television programs and specials including the Emmy®-Award winning, “Streetwise,” and the BBC/PBS mini-series “Signs and Wonders” starring James Earl Jones.  He produced and/or contributed to the production and development of other award-winning, made-for-television series, including “Martha Stewart Living,” “Home Again with Bob Vila,” “America’s Most Wanted,” “Good Day Live,” “Judge Alex,” “On-Air with Ryan Seacrest,” and many others.  Daniel Tibbets earned a Bachelor of Science degree in marketing with an emphasis in international marketing and business from Arizona State University.


Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy Games" A well-known game industry veteran, Ariella has dedicated her career to creating unique interactive experiences that seek to expand the overall gaming market. Her growing portfolio of products has consistently engaged new game players, in particular women and children, for more than three decades. Lehrer currently serves as CEO of Legacy Games, which she founded in 1998. Located in Los Angeles, Legacy Games is best known for licensed games, including Tarzan, Criminal Minds, Law & Order, etc. Legacy has also developed four award-winning Crayola creativity apps, and is currently working on a Google Tango project with augmented reality. Lehrer has a PhD. in Cognitive Psychology from Claremont Graduate University.


Mark Deetjen serves as the Senior Vice President, Programming and Operations at FremantleMedia North America’s (FMNA) BUZZR.  Deetjen oversees all program selection, scheduling, content preparation, playout and delivery for the digital multicast network.  As part of FMNA, BUZZR is able to tap into the company’s vast portfolio of more than 40,000 hours of game shows, including some of the most celebrated titles of yesterday and today, such as Family Feud, Match Game, To Tell the Truth, Password, Beat the Clock, What’s My Line, TattleTales and Card Sharks.  He also oversees all technical operations for the channel including satellite delivery to affiliates, as well as the introduction of new transport technologies that allow for the channel’s exploitation on virtual MVPDs and OTT platforms. Deetjen came to FMNA with a lengthy background in the entertainment industry.  Prior to joining FMNA, he was with Sony Pictures Television, where he served as Vice President of Programming and launched all of Sony’s domestic TV channels including Sony Movie Channel, Cine Sony and GetTV.  He was also responsible for the transition of their international TV network websites from marketing to content-delivery platforms, resulting in the very first web-based catch-up TV products in Central Europe and Latin America. Deetjen also held Executive Producer and technical positions at mobile entertainment pioneers Amp’d Mobile and Viva Vision.  Prior to that, he was a creative development executive at Fountain Productions and The Jacobson Co., where he worked on content for companies such as The Walt Disney Company.  Deetjen holds an MFA from The Peter Stark Producing Program at USC.


Lori Kozlowski, Producer, Project Empathy: Lori Kozlowski is a writer, editor, producer, and media executive, exploring storytelling in all of its forms. She served as Editorial Director at entertainment company Atom Factory, leading the company’s media division. She co-founded Smashd, a publication and platform about culture, music, and tech. Previously, she was a digital editor and columnist for Forbes, writing about entrepreneurs, startups, and technology. Prior to Forbes, she served as senior editor at the Los Angeles Times, where she headed mobile technology, digital strategy, and emerging platforms for the media company. She has written for numerous national publications, has worked with MIT Media Lab startups on the merger of tech and story, and has served as adjunct faculty at Chapman University and USC.  She holds a Master of Fine Arts degree from the University of Southern California.


Sarah Miller, CEO of Axis PR & Entertainment, has over 16 years of strategic experience in public relations and marketing within the Mobile & Digital Entertainment, high-tech and consumer industries. Her expertise and success in leading Axis PR & Entertainment combined with in-depth media relations, strategic marketing, new business development, public relations and relationship marketing has helped launch numerous start-up companies. As CEO of Axis PR, Miller lead extremely successful nationwide PR & Mktng campaigns for public companies as well as early stage start-ups and have successfully taken many early stage tech companies from launch to M&A stage while under her leadership. Miller is also the Founder & Chair of the Mobile Excellence Awards, one of the most prestigious and influential mobile awards in the mobile technology, entertainment & media industry. Prior to Starting Axis PR, Miller was a Director for one of the leading independent full-service marketing and public relations firms in the country, Neale-May & Partners and GlobalFluency. Miller managed all corporate pr & marketing including, media & analyst relations, speaking opportunities and promotional programs for leading Silicon Valley Technology companies. While there, she was also instrumental in launching the CMO Council, a nationwide affinity group of exclusive and influential peer-networking group of authority leaders in technology marketing. Previous to Neale-May & Partners Miller held positions as Senior Marketing & Communications Director for Omnikron Systems, John Hancock and The New England. She brought her high-energy approach to managing and developing a franchise program and coordinating an IPO for a large food & beverage chain in the Southwest as the firm’s Marketing & PR Director. Miller also served as International Director of Programs/Trade Relations for a global consulting firm responsible for tracking and forecasting marketing and sales for international clients. Miller also served as the liaison between international consulate and clients in the U.S. Miller has also been honored with a 2014 Stevie’s Global Women in Business Lifetime Achievement Award for PR, Marketing & Advertising, and is also listed as one of the most influential women in mobile entertainment for 2010 and 2011. She has served on many industry and charity boards throughout her career and has been featured on the cover of Today’s Arizona Woman magazine twice as “A Rising Star” and “Arizona’s Women Of the Year In Business”. Miller is on the Board of Directors for Women In Music, LA graduated from Arizona State University and holds a Bachelor degree in Psychology & Marketing.