The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 11th, 2017

9:15 AM - 10:15 AM

Track I: Herscher Hall, 3rd Floor, Room 303-304, Webcasting Live

The Internet, OTT, Media and the Hollywood Connection

Neil Ishibashi, Director of Design Development, Fandango

Jeffrey Thompson, Media & Entertainment, IBM Global Business Services

Evan Greenberg, Manager of Audience Development, TAPP

Reza Rassool, CTO, RealNetworks

Tom Ryan, CEO, Pluto TV

Steve Wong, Director of Business Development, Media & Entertainment Group, Hewlett Packard Enterprise, Moderator


Evan Greenberg, Manager of Audience Development, TAPP; an OTT, a la carte, collection of online subscription channels, connecting super-fans to the personalities they can't get enough of. Evan leads TAPP's Customer Acquisition initiatives and supports Big Data and Overall Strategy projects. Evan joined TAPP after working for a number of media companies, including Warner Bros. and Maker Studios, focusing on Digital Monetization, Audience Growth, and Lifecycle Marketing. Evan is an MBA graduate of the USC Marshall School of Business and has studied comedy at the Upright Citizens Brigade Theater. Twitter: @evangreenberg.

Reza Rassool, Chief Technology Officer, RealNetworks: Reza Rassool joined RealNetworks in April, 2016. He heads engineering for Mobile Services and CODEC development. Reza has more than 30 years of experience in the digital entertainment technology space, and his accomplishments include developing Oscar and Emmy winning editing systems, the world’s first commercial VOD server, a family of VDRs and a crowd-sourced theatrical distribution system. Prior to RealNetworks, Reza founded and acted as CTO of Kwaai Oak, a CTO-as-a Service™ company that provided technical consulting to digital entertainment platforms. By 2016, the business could take credit for $1 billion in start-up exits. He also held the CTO position at music service, Zya, in addition to Chief Engineer roles at Widevine Technologies, which sold to Google in 2010 for $150 million, and Micropolis/Streamlogic. Reza holds a B.Sc in physics from King's College in London. During his career he has had 24 patents granted and numerous papers published.


Neil Ishibashi is Senior Director of Design and Development at Fandango, a unit of NBCUniversal. He develops experiences across the life cycle of movies spanning mobile, online, multi-platform video distribution (Apps, Video On Demand, Digital Storefronts).  Ishibashi manages a team that has won multiple Webby Awards for their design and he is also the winner of the Season 2 competition in Comcast/NBCUniversal's "The Idea," an internal contest where employees have the opportunity to pitch Ideas to the top c-level executives. Fandango is the ultimate digital network for all things movies, serving consumers with best-in-class movie information, ticketing to more than 27,000 screens, movie trailers and original video content for movie discovery, and home entertainment.  Its portfolio reaches more than 63 million unique visitors per month, according to comScore, with over 100 million app downloads, and includes popular movie properties Flixster, Rotten Tomatoes and the Tomatometer(tm) rating, and Fandango Movieclips, the No. 1 movie trailers and content channel on YouTube.


Tom Ryan is CEO and co-founder of Pluto TV. Tom also serves on the boards of Smule, a mobile music creation community with apps like Sing! and Magic Piano with over a $100m revenue run rate, and Threadless, a popular crowdsourced art and e-commerce company, where he served as CEO from 2008 to 2012. Tom was also a board member at men’s clothing service Trunk Club until its acquisition by Nordstrom for $350m in 2014 as well as Society6 until its acquisition by Demand Media for $100m in 2013. Earlier in his career, Tom served as SVP of Digital Strategy at EMI Music and co-founder of Cductive, an early digital music company that he merged with eMusic, the second largest player after Apple’s iTunes Music Store in the download era of digital music. Tom holds an AB from Dartmouth College and an MBA from INSEAD in France.


Steve Wong, Director of Business Development, Media & Entertainment Group, Hewlett Packard Enterprise: Steve is the Director of Business Development Media & Entertainment Group for Hewlett Packard Enterprise and is serial start-up media and entertainment internet infrastructure person who enjoys putting first-ever disruptive technology in the hands of billions. Steve was recognized with a 2007 Primetime Emmy Award for Outstanding Achievement in Engineering Development for the Teranex Video Computer. Steve is a Member of the Interactive Media Peer Group of The National Academy of Television Arts& Sciences (The Emmy Awards). He is an Executive Academy Member of The International Academy of Digital Arts and Sciences (The Webby Awards). In addition, Steve is a Hollywood Section Manager of The Society of Motion Picture and Television Engineers® (SMPTE®). For fun, Steve writes and produces independent feature films. Steve also is a visiting lecturer at the University of Southern California Marshall School of Business Lloyd Greif Center for Entrepreneurial Studies and a mentor at the USC Incubator (, a program for high-potential startups founded by USC students, alumni and faculty/staff.  Steve began his career in broadcasting working for Belo Broadcasting and then moved to ABC Capital Cities (purchased by Disney) as Director of Research and Development. In this role, Steve experimented with broadcasting live news on the internet with Cu-Seeme back in 1995. During the times of broadcast conversion from Analog to Digital, Steve used his knowledge of broadcasting to advice stations on broadcast equipment while at Leitch technologies (purchased by Harris then purchased by Imagine) During the times of broadcast and post production conversion from Standard Definition to High Definition, Steve joined a Department of Defense Military technology spin-off start up (Teranex) that used Parallel computing for video conversion and pre-compression processing. In his role, Steve advised a number of broadcasters, postproduction studios, and movie studios on conversion, noise reduction, and 3:2 pull down. As content moved on-line, Steve moved into video transmission, storage, and distribution joining Level 3. Steve advised client on the best practices for online live broadcast and Video on Demand distribution, storage, and monetization. Steve also helped Siemens successfully spin off a software division focused on Over the Top TV (OTT). Currently, Steve is the Director of Business Development for the Media & Entertainment Group at Hewlett Packard Enterprise helping Hollywood virtualize and secure the process of production, post production and distribution of movies and episodic programs. Over the years, Steve has advised a number of start-up companies.