The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 11th, 2017

3:50 PM - 5:00 PM

Track I:  Haas Conference Center, Room 171

Leveraging Content and Celebrity For Cross-Platform Success: From TV, Mobile & Internet to Social Media and Virtual Reality

Jeanne Wolf, Award-Winning Journalist and Media Coach

Evan Sroka, Corporate Finance Executive, Creative Artists Agency (CAA)

Jonathan Lowe, Senior VP of Marketing, AEG Sports

Mark Wolf, Producer and CEO, Change The World Productions

Russ Axelrod, Co-Founder, Pitchmen

Adrian Sexton, CEO, TiTAN Platform, Moderator


Evan Sroka co-leads the Global Client Strategy team at leading entertainment and sports agency Creative Artists Agency (CAA).   Sroka works in the Los Angeles office, where he identifies and executes new business opportunities for many of the world’s leading talent and entertainment brands. Sroka began his career at The Walt Disney Company, where he worked on the Corporate Strategy and Business Development team and helped compile the company’s annual strategic plan.  Subsequently he held roles at Hellman & Friedman, where he executed a number of buy-outs and capital raisings; Inner Circle Sports, where he advised clients on the purchase and sale of several sports franchises; and Activision Blizzard, where he led Strategic and Financial Planning for the

company’s production operations.   He joined CAA in the summer of 2012.   Sroka graduated from Harvard College with degrees in Economics and Statistics and Harvard Business School with an MBA.


Russ Axelrod is the Co-Founder of Pitchmen, a firm dedicated to making a mark across the entrepreneurial space while being considered thought leaders and innovators through the brand ambassador model by connecting startups with strategic marketing partnerships through firm-produced digital content. In his current role, Axelrod used his 20+ years of experience of bringing together the worlds of celebrity, brand and content to launch a first-of-its-kind series, MVP (go90), a show that brings start-ups and small businesses face-to-face with some of the world’s biggest superstar athletes in the hopes of forming a marketing partnership. Season two of MVP is currently in production. Additionally, Axelrod is the President and Founder of The Turf Agency, a multidisciplinary consulting practice specializing in content strategy and business development for media and entertainment clients including Beautycon, Fox Sports, iHeartMedia, Verizon, BBC America and Dreamworks Animation’s AwesomenessTV. Prior to his role with Pitchmen and The Turf Agency, Axelrod served as Director of Brand Strategy for Microsoft Advertising’s Branded Entertainment and Experiences Team (BEET), member of Microsoft’s US marketing team for the Xbox division, and Director of Marketing and Promotions at Zilo Networks, a leading college entertainment company. Axelrod is a graduate of University of Maryland and an alumnus of New York University’s Stern School of Business.


Jeanne Wolf, Award-Winning Journalist and Media Coach: Wolf has been on the cutting edge of the Internet. She helped architect’s arts and pop culture coverage. She was on the original team that took the prominent TV Guide magazine online. She made daily news for, and others. Since she’s first so often she’s been picked up and quoted by every major portal and site.n her blog,  and her You Tube channel she writes profiles and produces exclusive videos.Wolf is currently the West Coast Editor of The Saturday Evening Post. She was the first journalist to interview the entire cast and producer of Mad Men for their final season. As West Coast Editor for Parade Magazine she established relationships with the top celebrities and studios. Parade’s ability to book A list covers changed because of Wolf’s access and experience. Cover stories written by Wolf made worldwide news. As Editor-at-Large: US WEEKLY she was part of the team that made that magazine one of the biggest successes in publishing. Wolf honed her skills on ENTERTAINMENT TONIGHT. Her wide-ranging career has included feature reporting for NIGHTLINE and ABC's GOOD MORNING AMERICA .Wolf earned prominence for being a source of inside news. Her show business exclusives have led to recent appearances on every major national and international network CNBC, MSNBC, CNN, BBC, FOX NEWS CHANNEL, and  BILL O’ REILLEY’S THE FACTOR, ENTERTAINMENT TONIGHT, ACCESS HOLLYWOOD, SKY NEWS, and EXTRA. Wolf  is the ultimate multi-platform early adopter. She’s so wired and up to speed with the latest tech devises, that you can always find her to give her a scoop


Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. In his 12th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including STAPLES Center, The Los Angeles Kings, The Los Angeles Galaxy and The StubHub Center as well as national music tours and pay-per-views. Currently, Jonathan serves as the Vice President of Marketing for AEG Sports, overseeing creative/branding, advertising, media buying, promotions as well as playing a key role in driving digital and social media innovation.  Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News,,, Fast Company, Life, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV and In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, 10 World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.  In addition to his role at AEG, Jonathan is also an Adjunct Instructor at the University of San Francisco’s Graduate Program in Sports Management and serves on the Promax BDA Sports Media Marketing Awards Advisory Council


Mark Wolf, Writer, Director, Producer, Change The World Productions: Mark Wolf has a strong passion to make a positive difference in our world through digital media & film production. His media background includes working at ABC’s LOST, PBS, The White House, and managing his own production company. He has worked on a total of over 200 film and media projects, with films that have played at and won awards at Sundance, Tribeca, Berlin, and other international festivals. The works he is most proud of are the films created with a public service cause. Mark has written, directed, and produced documentary and narrative content for The 2008 Barack Obama Campaign, at The 2013 Inauguration of President Obama for The Smithsonian, The US Navy, The Emperor and Empress of Japan, The Red Cross, The University of Hawaii, The University of Southern California, and Congressman and Governor Neil Abercrombie. Mark had the honor of serving in The Executive Office of The President at The White House, where he helped produce videos and media strategies for President Obama and his administration. He also served as New Media Director in Governor Neil Abercrombie’s Administration, and he has taught media production classes at the University of Hawaii Outreach College and Creative Academies. Currently, he owns his own production non profit organization, Change The World Productions, which focuses on creating good stories that make a social impact and inspire action. He also works with President Obama's sister, Dr. Maya Soetoro-Ng, on several service projects including The Obama Foundation and her non profit organizations Ceeds of Peace and Our Public School. He now lives in LA and works on several projects in the Film and TV industry.


Adrian Sexton is CEO of TiTAN Platform, a global smart content and device company with headquarters in the US, South Korea, China and Singapore. TiTAN’s AI-focused product line includes TiTAN Play, a transactional, encrypted content platform; TiTAN Core, an all-in-one smart home and entertainment hub that manages IoT devices; and TiTAN out-of-home content-to-commerce digital signage. Sexton has headed digital business and creative at three big media companies – Endemol Shine Group, Lionsgate Entertainment and Participant Media – as well as founding two media strategy agencies, TAG Strategic and New Medici, managing such diverse clients as Sony Pictures, Ogilvy, Qualcomm, Vevo, 20th Century Fox, General Assembly, Universal Pictures, Groupon, the Producers Guild of America, the CBC and the Australian Government. He launched multiple premium digital content networks: ICON with Michelle Phan, SMASHER Esports with tentpole series Legends of Gaming, Participant Media’s TakePart social action network and BMW Films’ The Hire digital cinema series. He has helped raise and manage over $1.3 billion in media investments for entertainment companies and developed BANKABL, an accelerator for diversity.