The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 11th, 2017

9:45 AM – 11:00 AM – The VR - AR - Immersive Track

Session II: Haas Conference Center - Room 172 & 173, Live Webcast

Immersive Media and the Social Entrepreneur

The world has gone mobile ushering in new and powerful forms of real time media. A few years ago, the most basic mobile devices displayed data improving the lives and economic well-being of farmers in rural Africa and South America. In Appalachia, people suffering from diabetes uploaded health data immediately improving the delivery of health service. Examples abound. Today, Augmented Reality and immersive technologies make is possible to add value to natural and created environments, changing our understanding of media influence. It is often said that media doesn’t dictate what people think but it does motivate what they think about. It is this motivation that attracts the social entrepreneur, those seeking solutions to an array of public and policy challenges. AR adds a powerful real time, visual tool to what has come to be called the science of influence. It is one thing to read a report or view a documentary about how climate change and a rising sea will leave much of Barbados under water. It is quite another to stand anywhere on the island and, with a simple app, see the impact. What is the view if the ocean rises by one foot, by two feet, by three? Traditional advocacy media assumed a rational persuasion model where awareness of an issue creates action. In most cases, this old model simply doesn’t work. Modern cognitive science opened

the door to how media stimuli impacts perception, memory, recall and decision- making. Even here, much of cognitive method was applied to a media product after the fact. It is seldom a useful guide to application design and production before the product is produced. And it misses the most important question, what is the emotional impact of a real-time message?

Linda Durnell, Adjunct Faculty, Media Psychology Graduate Program. Fielding Graduate University

Garry Hare PhD, Faculty, Media Psychology Doctoral Program, Fielding Graduate University

Jimmy Giliberti, Director of Sales and Business Development, WorldViz

Josephine Munis, CMO, Candy Lab AR (Location-based Augmented Reality)

Lori Kozlowski, Producer + Editorial Director, Project Empathy (Project Empathy - a VR series about the U.S. prison system)

Jerri Lynn Hogg PhD. Director, Media Psychology Graduate Program, Fielding Graduate University, Moderator


Garry Hare, PhD. Director of the Media Psychology Graduate Program, Fielding Graduate University: Garry is the Director of Fielding Graduate University's Media Psychology Graduate Program and on the Media Psychology doctoral faculty.  He focuses on the junction where cognitive science, information design and immersive technologies impact the visualization of complex data. He advises selected media companies, foundations and venture firms on strategy and the creative use and impact of immersive media, mobile augmented reality and the disruptive impact of real time media on social advocacy.  Over two decades, Garry has founded and/or held senior management positions with companies creating rich media content and enabling technologies.  These solutions usher in new forms of entertainment, mobile communications and social impact.  He was President and CEO of Amiga, Inc., Executive Vice President of Into Networks with worldwide responsibility for Broadband Media, President and COO of, the creators of Helsinki 2000 (the first virtual world) and the Intel virtual museum project.  Garry was founder and CEO of the award winning digital publisher, Fathom Pictures Inc., specializing in sports and education simulations.  He was founding Managing Director and CEO of Philips Media Europe on behalf of Philips N.V.  As head of this European digital publishing company he built management and creative teams to support the creation and distribution of digital products throughout Europe.  He has created digital products and/or advised companies such as LucasFilm, the Griffin Group, Philips N.V., Ericsson and Apple Computer, among many others, on new media content creation and strategy.  Garry has held faculty positions at INCAE (an international campus of The Harvard Business School and The Harvard Institute of International Development), The University of Washington Graduate School of Public Policy and The University of Southern California Graduate School of Public Administration.  He began his career at the Walt Disney Company and holds a Ph.D. in Organization Behavior and Development from the University of Southern California.  Garry is affiliated with The American Psychological Association, The Broadcast Educators Association, CTIA, The National Association of Broadcasters, The Earth Institute, The Surfrider Foundation, The World Affairs Council, The Commonwealth Club, The Environmental Forum and others. As a producer, his work has been acknowledged with the Cindy Award, 5 InVision Awards, the NEVI, CDIA and Paris Super Show awards as well as Best Consumer Product at Japan’s Flower and Green. He is a frequent speaker on Innovation, Media and the impact of Real Time Data and Information at conferences around the world.   Selected keynotes and panels: The Immersive Tech Summit, Digital Hollywood, the Conference on Immersive Education, the Augmented Reality Event, IMTech, The National Association of Broadcasters, the Broadcast Educators Association,  MILIA, The Forbes New Economy Conference, The Conference on Disruptive Innovation, The American Film Institute, The Sedona Conference on Technology and Education, the Edinburgh Conference, Personal Technology Outlook, the World Affairs Council, the London Conference on Interactive Media, CES, MipComm, CTIA, The Advanced Center for Computer Studies, and The Screen Actors Guild.  Multimedia Producer Magazine selected him as one of the World’s Top 100 Producers.


Linda Durnell has worked at Apple, IBM, Xerox and as Managing Partner at Madison Lane Consulting in Silicon Valley.  Durnell teaches consumer neuroscience at Fielding Graduate University, and recently finished a project with the U.S. Department of Defense to understand the impact media has in the context of disrupting ISIL radicalization.  Positioned at the intersection of technology, consumer neuroscience and media psychology, she believes that in this evolving media technology landscape, it is paramount that we go beyond the traditional approaches in order to gain critical insights necessary to design products and strategies and understand human motivations.  You can read more of Durnell’s work at the  Huffington Post and reach her directly at

Jimmy Giliberti, Director of Sales and Business Development, WorldViz: Jimmy is Americas Director of Business Development and Sales for WorldViz, a company that has been creating Virtual Reality solutions for over 13 years. He has been on the forefront of many of Tech’s major turning points. He was on the original IBM PC team in Boca Raton, producing the first games for the platorm. At Autodesk, he was Development Director for the first four versions of 3DS Max, the first professional 3D CGI creation tool to create VR content.  He was a key player in the creation of mobile software apps and platforms at HandsOnMobile, LimeLife and GREE. He recently had been focused on broadcast video and independent filmmaking which dovetails nicely with his Enterprise VR work at WorldViz. His background in post production tools, content creation, and visual effects puts him in a wonderful place to help shape today’s bright future for Virtual Reality.


Josephine Munis, CMO, Candy Lab AR: Josephine Munis is the Director of Marketing Strategy & Media Relations for Candy Lab, Inc., an Orange County based location-based Augmented Reality company. She is also the president of the Los Angeles Chapter of the VR AR Association a global organization focused on driving innovation, research and brand adoption of disruptive technologies. As a digital marketing expert with a proven track record of driving results and delivering innovative digital campaigns, she is focused on developing and executing the global digital marketing and media strategy for Candy Lab. She is an avid speaker on Virtual Reality and Augmented Reality and leads discussions on the differences between VR and AR, how brands can use disruptive technology to increase user-engagement, and brand awareness today and also provides use cases of how brand leaders can adopt VR and AR technology. Prior to joining Candy Lab, she spent her career creating experiential campaigns for industry leaders in the technology, healthcare and finance space such as Experian, Beckman Coulter and Fiberlink, an IBM company.


Lori Kozlowski is a writer, editor, producer, and media executive, exploring storytelling in all of its forms. She was the producer of Project Empathy, a VR series about the U.S. prison system, created by Van Jones and funded by Google. She served as Editorial Director at entertainment company Atom Factory, leading the company’s media division. She co-founded Smashd, a publication and platform about culture, music, and tech. Previously, she was a digital editor and columnist for Forbes, writing about entrepreneurs, startups, and technology. Prior to Forbes, she served as senior editor at the Los Angeles Times, where she headed mobile technology, digital strategy, and emerging platforms for the media company. She has worked with MIT Media Lab startups on the merger of tech and story, and has served as adjunct faculty at Chapman University. She holds a Master of Fine Arts degree from the University of Southern California.


Jerri Lynn Hogg is a media psychologist, director of the Media Psychology program at Fielding Graduate University, 2015 President of the American Psychological Association’s Society for Media Psychology and Technology, co-creator of Fielding’s Certificate in Brand Psychology and Audience Engagement , and co-author of Mad Men Unzipped. She integrates her passion for branding, augmented/virtual reality, technology, and digital environments with research to advance the understanding of the positive use of media and technologies and their physical, cognitive, and emotional impact. Dr. Hogg is a coveted industry speaker and with over 50 scholarly presentations on media psychology, is a pioneer in the field of Media Psychology.  She recently spent six months working with the U.S. Department of Defense Global Operations on an anti-terrorism simulation using narrative psychology to degrade and counter terrorist messaging in Iraq, Syria, and North Africa. Her current focus is on brand psychology strategies; augmented environment design solutions; and narrative messaging for positive change. She was recently a judge for the annual SoMe Awards (Social Media). You can find her on Twitter @HoggJL. She also authors a blog called “The Digital Life.”