The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 11th, 2017

10:45 AM - Noon

Track I: Ahmanson Hall, Live Webcast from this Room

Branded Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

Anathea Ruys, Managing Director, Carat LA

Ben Tatta, Co-Founder and President, 605

Will Park, Director, Brand Integrations, BEN (Branded Entertainment Network)

Darnell Brisco, Vice President, Accounts, Fullscreen

Josh Brooks, SVP, Brand Strategy & Marketing, Jam City

Ty Jones, Senior Director of Celebrity Talent - ‎WhoSay Inc.

David Leibowitz, Managing Partner, CH Potomac, Moderator


Anathea Ruys is SVP, Managing Director of Carat's Los Angeles office. In her role, she is responsible for the success of Carat’s client partnerships by fostering its current relationships as well as establishing new ones. Ruys has over 20 years experience leading teams in media, advertising and content agencies, building strong collaboration between clients and their agency partners. She has worked across a range of categories including FMCG, entertainment, telco, beverages and retail in local and regional roles across Asia

Pacific. Most recently, she was the head of Fuse, the branded content, sponsorship and ideation division of Omnicom Media Group Asia Pacific. Prior to Omnicom Media Group, Ruys was Managing Director of Mindshare, Melbourne. Earlier in her career she was the Managing Director at Clemenger Harvie Edge, Melbourne and also served a ten year stint at Spark Activate, where she grew the agency from a small boutique PR agency into one of New Zealand’s leading activation agencies.


Ben Tatta is Co-Founder and President of 605. He brings more than 25 years of media, technology and entertainment experience to his role at the company, where he leads strategy, business development, data and client solutions. Most recently, Ben served as President of Cablevision Media Sales, the television and digital sales division of Cablevision Systems Corporation, where he led the company’s overall media sales vision, strategy and plan including advanced advertising, product development and technology. During his tenure at Cablevision, Ben spearheaded the first system-wide deployment of household-level addressable advertising and pioneered breakthrough audience measurement and analytics solutions using census-level set-top box data. Prior to Cablevision Ben held senior leadership positions at such companies as USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.


Josh Brooks, SVP, Brand Strategy & Marketing, Jam City: Start-up founder, social media pioneer, music manager, and master negotiator, Josh Brooks has a proven track record in the media and tech space. Brooks currently oversees all marketing and brand strategy for Jam City. Prior to Jam City, he raised $1.6M in venture capital to launch On The Run Tech and partnered with Selena Gomez to launch the popular app, Postcard on the Run. Earlier in his career, Brooks created the first integrated marketing team at MySpace, responsible for $22M in branded advertising revenue in his first year. He also produced the first and largest live streaming event for MySpace, in cooperation with the U.S. Dept. of Defense, which resulted in 3.5M live streams from Camp Behring, Kuwait (a.k.a. Operation MySpace). From 2001-2005, he managed the critically acclaimed and Grammy nominated band, Queens of the Stone Age. Prior to managing the band, he was a founding member of, which was acquired by Omnicom in 2010. Brooks was a Socal Tech Top 50 Winner in 2013 and received the Silicon Beach Wavemaker Award in 2011. He received a BFA in Media Arts from University of Arizona, and currently resides in Los Angeles with his family.


Will Park, Director, Brand Integrations, BEN (Branded Entertainment Network): Will Park serves as the head of the integration team at BEN (Branded Entertainment Network), a Bill Gates Company. With over a decade of experience and relation ships in the entertainment industry, Will an d  his  team execute successful integrations on behalf of global brands such as  General Motors, Microsoft/XBOX, Heineken, Hyundai, Dyson, Proximo Spirits, BOSE, Zillow,  WIX, Carl’s Jr /Hardee’s, Dunkin Brands and more. Previously,  Will worked in television  production as well as entertainment marketing for Red Bull  Energy Dri nk and placed Red Bull and its proper ties into film, television and digital /OTT content. Will has a passion for storytelling and finding organic moments to help tell a brand’s story in the  ever - changing landscape of content today.


Darnell Brisco is Vice President of Accounts at McBeard, a social media creative agency (a Fullscreen company), and was recently name by Adweek as one of "Today’s 15 Most Innovative Agency Executives" (2017 Adweek Media All-Star). He is responsible for business development and sales across the agency. He also leads strategy, content creation, and execution for innovative social media campaigns across film and television accounts and has led more than 300 campaigns, including Captain America: Civil War, Deadpool, Homeland, SNL, and Star Wars: Rogue One. He received a degree in Advertising from Pepperdine University.


Ty Jones is Senior Director of Celebrity Talent Management at WHOSAY, the leading influencer marketing and media company. At WHOSAY, Jones assists clients with their day-to-day publishing and promotion of digital content, and is also responsible for new talent acquisitions for the WHOSAY platform. Prior to joining WhoSay in 2011, Jones was a Coordinator in the Broadcasting & Coaches division at Creative Artists Agency, and also worked in CAA's Music and Football departments. Jones holds a Bachelor's degree in Marketing with an emphasis in Sports & Entertainment Marketing from Kansas State University. Jones currently resides in Los Angeles, California.


David E. Leibowitz is Managing Partner of CH POTOMAC, working at the intersection of entertainment, media and technology and focused on bringing new innovative ways for people to enjoy and experience content.  David brings many years of experience in business, law and policy issues facing the entertainment, new media, CE and IT industries.  Among other activities, David is a Senior Advisor to Gibson Brands (parent company of such iconic brands as Gibson Guitar, Baldwin, Onkyo, Philips Home Entertainment and TEAC); Co-founder and Chairman of Sir Groovy (an award-winning solution for creating enhanced search metadata for musical recordings); Co-Chairman of Golden Shores Enterprises (a marketing and advertising technology firm that utilizes point of sale consumer data to deliver hyper-local digital advertising and lifestyle content across multiple digital platforms); and Chairman of Moonrider (an interactive advertising and content generation company whose platform is used to create engaging “magnetic” HTML5 and iOS experiences for tablets, smartphones, and other interactive devices).  David also serves as a member of the CEO Advisory Board of The Silverfern Group (a merchant bank specializing in buy-side M&A opportunities) and as Chairman of the Advisory Board of FIGHTER Interactive (a transmedia strategy and marketing services company for celebrities and brands).  In recent years, David has served as an Advisor to The SingTel Group (Asia’s leading provider of telecom, data and media services in 25 countries); as a Senior Advisor to Motorola Mobility; as Chairman of EZMO (one of the early cloud-based music social network and storage locker services operating in Europe); as Executive Vice President of Gotuit Media (a leading provider of premium metadata based video tools – since acquired by TiVO via Digitalsmiths); and as an Advisor to others in the content and technology industries.  Earlier in his career, David co-founded and served as Chairman and Co-CEO of Verance (the preeminent audio watermark technology provider used by the motion picture, music, CE and IT industries to protect, manage, and monitor the use of audio and audiovisual content); was Executive Vice President and General Counsel of the Recording Industry Association of America; was a partner in the Washington, D.C. law firm Wiley & Rein; served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office; and as an adjunct Professor of Law at the University of Miami Law School, and at the Communications Law Institute of the Columbus School of Law (Catholic University).