The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, May 24th, 2017

12:30 PM - 1:45 PM

Track I: Herscher Hall, 3rd Floor, Room 303-304, Live Webcast

Hollywood, Internet and Media Challenge: Platforms and Convergence - from Apps, Snapchat & Facebook to OTT Networks

Mike Cruz, ‎Director of Digital Programming, Skybound Entertainment

Alan Cannistraro, CEO, Rheo (former Apps exec, Facebook, Apple)

Ryan Nugent, ‎VP of Content Strategy, Gunpowder & Sky

Harry Lang, Vice President of Product, Feeln, Hallmark Labs

JR Griffin, Vice President, Digital Marketing & Business Development, FremantleMedia North America

Adam Duritza, Senior Director of Global Partnerships, Video & Distribution, Yahoo

Arthur Wang, Chief Marketing Officer, Super Deluxe, a division of Turner

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator


Arthur Wang is Chief Marketing Officer at Super Deluxe, a division of Turner dedicated to amplifying creative voices that live just outside the mainstream. Operating independently in Downtown LA, Super Deluxe creates online videos for social channels, television series and film, documentaries, interactive live experiences, and consumer-facing tech products. Before joining Super Deluxe, Arthur was the Vice President and General Manager for CBS Interactive, where

he founded and launched the Central Audience Development and Acquisition team. His team supported,,, CNET, GameSpot, Metrolyrics, TechRepublic, TVGuide, and ZDNet. Additionally, Arthur is the founder and owner of Abax Interactive, an online direct marketing agency.


Michael Cruz is the Director of Digital Programming at Robert Kirkman’s Skybound Entertainment where he serves as an executive producer on non-traditional/new media content and oversees Owned and Operated content for Skybound’s own digital presence and associated verticals. Prior to Skybound Entertainment, Cruz was the Head of Youtube Programming at Whalerock Industries fka BermanBraun where he oversaw a team to build online communities and programming for premium channels Cinefix, Tasted, and Anime Vice as well as working closely with the team for Adam Savage and Jaime Heineman’s platform. In his two years there, the O&O network garnered over 3 Million Subscribers and received over half a billion video views. Cruz has worked in various facets of production and development, but primarily directing and writing commercials, documentary, music videos, and independent features both locally and internationally; specializing in delivering high quality at a low cost. His first film made with the support of the UN toured to 11 developing countries and brought in close to 2 Million Dollars for charities local to Micronesia. He graduated from Pomona College with a B.A.s in Critical Media Studies, Theater Production, and Comparative Religions and from Chapman University with an M.F.A. in Film and Television Directing. He also trained closely under the mentorship of Award winning screenwriter David Ward.


Adam Duritza, Senior Director of Global Partnerships, Video & Distribution, Yahoo: Adam oversees video and distribution partnerships at Yahoo. Prior to Yahoo, Adam co-founded Spotlight Analytics to advise TV and network studios on digital distribution and marketing strategy. He also managed corporate transformation projects at Marakon Associates. He graduated from Northwestern University with a B.A. in Political Science.


Ryan Nugent - VP Content Strategy, Gunpowder & Sky: Ryan joins Gunpowder & Sky from YouTube where he was most recently the Global Head of Creator Trends and Research. During his YouTube tenure, Ryan combined art and science to help hundreds of partners generate fandom across major entertainment, music, and pop-culture channels. His expertise was distributed to mass audiences when he authored the first-ever YouTube Creator Playbook, published in 2012 and translated into seven languages. He began his career in digital content launching brands and building audiences at the pioneer online video company, Next New Networks (acquired by YouTube in 2011). Ryan is an avid cyclist and obsessed with music like Brazilian tropicalia, all the jazz greats, hip/hop beat-makers, and indie innovators. As a recent Brooklyn transplant, Ryan is looking forward to body surfing in the Pacific as much as possible.


Alan Cannistraro, Founder and CEO, Rheo: Alan Cannistraro is the founder and CEO of a new kind of entertainment destination called Rheo. Cannistraro has spent his career as a creative and innovative product engineer and designer focused on consuming and controlling media. He founded Rheo as a future-looking viewing experience for the swipe generation to easily find, watch and share the best videos on the web using ambient technology that embodies the future of TV. After more than a decade at Apple creating many of the company’s first iOS media apps, including architecting and engineering iBooks and iTunes U, Cannistraro went on to start and lead Facebook’s Creative Labs app team, where he built the widely lauded AutoPlay Video and developed News Feed features, including the “Year in Review”. Cannistraro is a computer engineering graduate of the University of Waterloo. He taught the world how to create iOS apps through a class he developed for Stanford, which generated 15M views online. Cannistraro is passionate about video and is obsessed with new ways to interact with media and technology in a meaningful way. A lifelong tinkerer and inventor, Cannistraro designed a glove to make the DJ’ing experience easier and created a number of interactive experiences using physical movement to control music, video and lighting. He is also a lover of pugs and everything related to interactive art.


Harry Lang is the VP of Product for Hallmark Labs, heading up the department that oversees and implements vision, strategy and innovation for the three verticals including Feeln, an SVOD service, Hallmark eCards and the print-on-demand site, Ink & Main.  With over 20 years of product experience, Lang has been positioned at the forefront of emerging technologies and has launched digital products across every major platform with some of the biggest brands, technology giants, global companies and studios in the Entertainment industry. For Feeln, Lang oversaw the largest expansion of Feeln across devices having led a complete redesign and build out of the service across 15 platforms including iOS, Android, Fire TV, Apple TV, Sony TV and more.  Feeln's app launches have been featured on every app store including iTunes, Google Play and Amazon and subscribers have increased sevenfold throughout his tenure. Prior to joining Hallmark Labs, Lang worked for Trailer Park as Sr. Director, Special Projects/Program Management where he helped launch mobile apps for MTV, The Grammys and CBS.  Lang launched his career, and subsequently spent 18 years, at Paramount Pictures where he was Vice President of Interactive & Mobile.  In that role, he helped launch interactive games across all devices for movies and TV shows such as Mission: Impossible, The Godfather, Star Trek and The Warriors. Lang is a member of the Television Academy Interactive Media Peer Group. He resides in Los Angeles and has a 13 year old son named Griffin.


JR Griffin is the Vice President of Digital Marketing & Business Development at FremantleMedia North America (FMNA).  In this role, he is responsible for digital integrations for hit FMNA shows such as American Idol and America's Got Talent.  JR is a publishing and digital media executive with over a decade of new media and web content development, programming and management experience. Whether it be through stimulating viewer engagement, creating innovative digital content, or forming groundbreaking partnerships, JR has been a leader in amplifying FMNA’s social TV presence, and finding unique ways for the company’s formats to evolve. His work on American Idol has produced multiple worldwide firsts, including the debut of Google Search Voting and partnering with Facebook to show real-time voting trends. JR has also been instrumental in creating live-stream programs for American Idol, America's Got Talent and The X Factor that engaged audiences online, and complemented the show's on-air broadcasts. For the upcoming season of America’s Got Talent, JR created a partnership with YouNow to launch another worldwide first by creating live-streaming auditions to connect YouNow's talented community with the show's producers. Prior to joining FMNA, JR created and ran the New Media Programming division of NBCUniversal for their E!, Style and G4 networks.  In this role, he oversaw the creation of all video content for each of the networks’ sites and mobile applications, as well as their video syndication businesses, which included signature Academy Awards, Golden Globes and Grammy Awards coverage.


Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics