The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, May 24th, 2017

12:30 PM - 1:45 PM

Track III: Herscher Hall, 2nd Floor, Room 202

Women & Original Content: From Internet Video and Advertising to TV, Games and Film

Sarah Hawkins, Actor/Producer (Or Die Trying)

Audrey Marco, Lead Business Development & Marketing Partnerships, WhoHaha (co-owned w/Elizabeth Banks)

Marlene Sharp, Producer, TV Series, Sonic, Sega of America

Kylie Sparks, actor/producer, “Squaresville"

Cupid Hayes, V.P. Business Development, MCMG | Communications, Distribution

Ellie Shoja, Head of Production, Embold Media, LLC.

Perrin Kaplan, Principal, Zebra Partners, Moderator


Marlene Sharp, Producer, TV Series, Sonic, Sega of America: Marlene Sharp is a creative and business-savvy entertainment multi-hyphenate who hails from New Orleans and works in Burbank, CA. At present, she is gainfully employed as Producer, Multi-media at Sega of America. As the freelance LA Animation Examiner, she analyzes cartoons on the big screen, on the small screen, and under the microscope. Please read her musings at

Ellie Shoja is an award-winning writer, producer, and podcast host. She is Head of Production at Embold Media, a full-service production company located in Los Angeles, California, where she oversees the creation of compelling, sharable content that help brands bring products to new markets, raise investment funds, and stand out from their competition. As the Host of the Web Series MD Podcast on iTunes, she explores the breadth of internet videos though interviews with content creators. Ellie is also Co-Founder of Peace Unleashed, a social movement dedicated to demystifying meditation and helping individuals achieve internal peace. The free meditation courses created by Peace Unleashed are among the highest rated on the popular meditation app Insight Timer.


Kylie Sparks had her professional debut at 16 as the star in IFC Films' "Pizza," alongside Ethan Embry, Julie Hagerty, Judah Friedlander, and many notable others.  Since then, she's guest-starred and recurred on such television series as "Complete Savages," "Desperate Housewives," "Bones," "Melissa & Joey," "Greek," and "ER," and a plethora of other series, including an upcoming spot on FOX's new show "Weird Loners." Kylie is also starring in the upcoming comedy indie "Mr. Intangibles," and has been part of many staged readings, including Darren Stein's "GBF" at Outfest Screenwriters Lab.  Kylie has also made her mark in the digital world, starring in the hit webseries "Squaresville," which has been featured in Entertainment Weekly, Variety, USA Today, and IndieWire among numerous other publications and won four IAWTV awards (including Best Comedy Series and Best Ensemble Cast as well as a Best Actress in a Comedy nomination for Kylie).  Kylie has also been in numerous digital series and sketches because of "Squaresville," including the recent Wing Girls sketch "If Girls Were Like Guys on Valentine's Day," which garnered 2 Million views over multiple platforms.  On the set of Squaresville, Kylie met her creative partner, Tiffany Ariany, and the two created, produced, and starred in the cult web parody "LA GIRLS," the 'west coast companion' to HBO's GIRLS.  "LA GIRLS" was an official selection at the Hollyweb and LA Webseries Festivals, was featured in Variety as a "hot spoof" with IFC's Spoils of Babylon, and also was featured in HelloGiggles (next to Tina Fey's SNL GIRLS spoof), IndieWire, Tubefilter, and Comedy TV is Dead, which named Kylie a "Woman to Watch" in Comedy.  Kylie is an alumna of the University of Southern California's School of Theatre, a pug rescue volunteer, and the mom to a pug named Scarlett and a corgi-pug-mutt named Pie.  Her favorite things in the world are brunch, SoulCycle, and Bradley Cooper.


Cupid Hayes is Vice President of Business Development for MCMG (Missing Channel Media Group), a media distribution company in satellite, cable, linear and mobile. In her role, she leads strategy, brand development, partnerships and international expansion. Cupid Hayes is a successful and well respected entertainment and technology entrepreneur and activist who has spent over a decade defining and redefining how content is created, distributed, and monetized. She advocates for the rights and protections of media creatives and currently serves on the SAG-AFTRA Hollywood Board of Directors. As an awardwinning commercial casting director, her clients have included LEGO, Procter & Gamble, Western Union, and Famous Footwear. Cupid also directs clients on multi-platform strategy, the execution of branded content, and upfront activations. A dedicated media disruptor and proud graduate of Columbia College Chicago, Cupid Hayes is a frequent speaker on media monetization and the influence of technology as a tool for diversity and empowerment.


Sarah Hawkins is a producer specializing in uplifting and authentic female-driven narratives for the digital landscape. She is best known for her creative producing on the (web) series, OR DIE TRYING ( a series about women in film, by women in film) and the upcoming short film, Filling In, starring Jared Odrick of the Jacksonville Jaguars.  Since joining Busted Buggy Entertainment, Hawkins has created strategies, services, and systems to attack production and distribution at a highly engaged level. Hawkins has a special interest in production, acquisition and distribution; finding the perfect home for the perfect project, with the perfect audience. Her keen eye for talent and aesthetics, and knowledge of audience development proves to be a growing asset.


Perrin Kaplan, Principal, Zebra Partners: Perrin is a marketing strategist with a diverse background in consumer entertainment marketing, politics and journalism. She drives strategic planning, corporate positioning, public policy and viral marketing efforts and is well entrenched in the gaming world. Prior to founding Zebra, Perrin was VP of Marketing and Corporate Affairs for Nintendo and oversaw many aspects of the internationally recognized marketing and public relations programs, including public affairs, investor relations and community relations. She also served as VP for The Rockey Company, a public relations firm; was in journalism with KING Broadcasting, Seattle’s NBC affiliate; and managed political communications for the state capitol and White House campaigns. Perrin has deep connections across traditional and citizen media and knows how to spark a viral fire that encourages an ongoing stream of impact to our client’s bottom-line.