The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, May 24th, 2017

2:15 PM - 3:30 PM

Track II:  Haas Conference Center - Room 172-173, Live Webcast

Video Anytime Anywhere: Video Across Platforms - TV, Internet and Mobile

At its core the TV industry has always been about video delivery.  But now it has added InternetTV and mobile to the package.  In this session we will explore the comprehensive video and commerce strategy being developed for the consumer.

Scott Barton, Senior Vice President, Branded Digital Content and Products, Starz

Mitch Weinraub, Director - Advanced Video Products, Dish Network

Serge Kassardjian, Global Head of Media Apps Business Development, Google Play

Rick Capstraw, Director Media & Entertainment Sales, Verizon Digital Media Services

Neil Deiter, Content/Technology, Cisco

Robert Rodriguez, CEO, Natcom

David Cutbill, U.S. Advisory Leader, Media & Entertainment, Deloitte & Touche LLP, Moderator


Scott Barton is Senior Vice President of Branded Digital Content and Products for Starz. Barton is responsible for leading the programming and product vision at Starz for all on demand, online, digital and consumer-facing video products and platforms. Barton will also identify and develop programming strategies that leverage the Starz catalog across new and emerging platforms. Previously serving as Vice President for Digital and On Demand Programming, Barton oversaw the programming, product development, and promotion of Starz’ advanced services and digital products, including, on demand, STARZ PLAY, and other TV Everywhere services. Barton plays a strategic role in the future development and implementation of new products and business opportunities across emerging platforms. Prior to that, Barton served as Executive Director, Advanced Services product development for the STARZ PLAY and Vongo broadband services.  Including user experience, programming promotion, personalized content discovery, registration purchase flow, and deployment with affiliates. Prior to that, Barton was Director, Subscription Video-On-Demand during the period when STARZ ON DEMAND was initially sold in and deployed to key Starz distributors. Prior to joining Starz in 2002, Barton served as Director, National Accounts for On Command, the leading provider of in-room interactive entertainment, Internet services, business information and guest services for the lodging industry and its guests. While at On Command, Barton helped negotiate multi-year partnership agreements and contractual arrangements for all Marriott full service and limited lodging brands, the Adam’s Mark Hotel chain, and others. Barton holds a BA in Economics from the University of California, Davis.


Mitch Weinraub, Director - Advanced Video Products, Dish Network: Mitch is a strategic leader in the media technology space. In his 20+ years with Comcast, Primestar (purchased by DirecTV in 1999), Insight Communications (purchased by TWC in 2012) and DISH Network he has held roles in product development, business development, new media and operations management. Regardless of title, Mitch usually focuses on the invention, business case development, construction and launch of new technology products or new lines of business. Mitch has had papers published by the National Association of Broadcasters, the National Cable Television association and the Society of Cable Television engineers.


Serge Kassardjian, Global Head of Media Apps Business Development, Google Play: Serge Kassardjian Head of Android Play Apps and Games Business Development, North America East, GoogleSerge Kassardjian leads global business development efforts for Media companies for Android Play Apps including Entertainment, Video, Sports and News verticals.  Previously, he served as Head of North America East business development for Android Play Apps and Games including media, travel, e-commerce, payments, financial services and other verticals. He works with partners developing apps for Android across form factors including smartphones, tablets, TV, wearables and auto. He formerly worked on incubation businesses in Google’s GeoCommerce division, focused on Payments and Offers and was a member of the original Google Wallet launch team doing merchant partnerships. He also was a Venture Capital Investor at Globespan Capital Partners and Corporate Development Director in SonyMusic’s Global Digital Business. He started his career as an investment banker at Morgan Stanley. He received his MBA from Harvard and Bachelors and Masters in Engineering from Stanford where he was the President of his class.


Rick Capstraw is the director media & entertainment sales for Verizon Digital Media Services, where he leads the North American media & entertainment sales team. Prior to his current role, Capstraw worked at Verizon in several areas including media, entertainment & technology, and strategy & enterprise development. He has also held management positions at CNET Networks, The Walt Disney Company and Ticketmaster. Capstraw graduated with a bachelor’s degree in business administration from the University of Southern California. He also obtained a post graduate diploma in economics from the School Of Oriental & African Studies, University Of London.


Robert Rodriguez, CEO, Natcom: A 30 year seasoned expert in the area of entrepreneurial business leadership in the fields of marketing and multi-media content for large platforms such as broadcast television stations, internet sites, telecom companies and other digital organizations throughout the world. Robert brings a wealth of knowledge and expertise in content related to health, tourism, technology, e-commerce and social media for the new challenges and opportunities of modern times. He has managed complex acquisitions and work force integrations in the U.S., the Caribbean as well as international regions such as Asia, Latin America and Europe. Currently Robert is the CEO of Natcom Global, a multi-platform video content producer and distributor. Natcom is one of the leading fact based short form content producers and distributors in the U.S. Natcom clients include nearly 75 broadcast stations in the U.S., 1,000 Internet sites around the world, international telecom operators and Fortune 500 companies. Some of Natcom clients include CBS, Disney/ABC, AOL/Verizon, Citibank, Baidu, Humana, the United States Department of Homeland Security and the Department of the Treasury, to name a few. In addition to his overall responsibilities he is also responsible for acquisitions and international expansion that includes establishing operations for Natcom in Asia, Europe, Latin America and the Caribbean. Prior to Natcom, Robert was the CEO of NPN Media, a company he and other investors acquired from NBC Universal. NPN produces and distributes fact based news related segments to broadcast stations as well as digital outlets in the U.S. NPN became part of Natcom in 2014. Before NPN, Robert co-founded and was CEO of National Communication LTD (NCL) where he successfully attained an Inc.500 ranking twice. (fastest growing privately held companies in America) NCL is a diversified marketing communications agency that has developed hundreds of marketing and media initiatives for global companies such as Citibank, Burger King and Chevron to name a few. In addition to the private sector NCL provides or has provided strategic consultancy services to governments including the United States, regional government agencies in Spain and the government of the Islands of the Bahamas. Some of NCL’s work with the U.S. Federal Government included micro economic development research and implementation initiatives providing different federal agencies with best practices and recommendations for contracting to small and disadvantaged businesses. In 1995 NCL produced the award winning world record program, “Around the World in a Day” using an Air France Concorde to break the world aviation speed record which currently still stands.


David Cutbill, U.S. Advisory Leader, Media & Entertainment, Deloitte & Touche LLP: David leads the US Advisory Media and Entertainment practice for Deloitte & Touche LLP. He has worked in the media and entertainment industry for more than 25 years in both Europe and the United States. His experience includes external and internal audits, financial and operational consulting, acquisition due diligence, and public offerings. David has worked with all of the major studios, film producers and distributors, cable and broadcasters, music labels, interactive games, and new media.