The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, May 24th, 2017

2:30 PM – 3:30 PM - The VR - AR - Immersive Track

Session II: - Haas Conference Center - Room 171

Virtual Reality Transforms Entertainment and Media – TV, Movies, News, Sports & Music

Sean Charles, Vice President, Global Publisher and Developer Relations, ESL

Brad Spahr, VP Product Development, Global Digital Business, Sony Music Entertainment

Ted Kenney, Director, Field and Technical Operations, Fox Sports

Andy Cochrane, ‎‎Independent Digital Director

Eric W. Shamlin, Managing Director / Executive Producer, Secret Location

Christopher Bellaci, Head of Business Development, Proof, Inc.

Epix, speaker to be announced

Steven Masur, Senior Partner, MG+, Moderator


Eric W. Shamlin, Managing Director / Executive Producer, Secret Location: Eric is an Emmy and Cannes Lion award-winning storyteller with 20 years of experience across multiple creative industries; film, television, visual effects, advertising and digital.  Now with an emphasis on virtual reality.  Eric is Vice President, Managing Director and Executive Producer of Secret Location’s US office. Secret Location is a content studio for emerging platforms. They were

among the first companies to pioneer storytelling in this new medium and were recently honored with the first ever Emmy given to a VR experience. Secret Location is currently developing a slate of traditional television content, VR games, VR cinematic experiences and several digital platforms. Secret Location has offices in Los Angeles and Toronto. They are represented by UTA and VRSE.


Sean Charles is Vice President, Global Publisher and Developer Relations at ESL, the world’s largest esports company. In this role, Charles is responsible for connecting new gaming properties with millions of esports enthusiasts via leagues, authentic stories and unique branded content. Charles has over 12 years of experience working in video games. Prior to ESL, Charles was Senior Marketing Manager Transformers at Jagex Games Studio. Before Jagex, Charles was Brand Manager at Activision, where he worked on franchises including Spider-man, Star Wars and Transformers. Charles has also held Marketing Manager roles at Commodore Gaming and Belkin.


Andrew Cochrane is a Director working in interactive and immersive mediums such as virtual and augmented reality, installations, live events, and mobile and web apps. Many of his recent projects have been through Mirada‘s exciting digital group, which focuses on combining the company’s passion for storytelling with emerging technologies. As a creative and technical leader, Andrew offers a unique blend of narrative focus, artistic savvy, and high-tech problem solving. Andrew is very involved in the growing immersive entertainment space, having created content for Google Cardboard, GearVR, and PC-based HMD’s.  As a director, some of his recent credits include overseeing a VR tour of Google’s retail program, the intro for Google’s Jump 360º video platform, and a commercial for the Barco Escape theater system featuring M&Ms. He also created and directed a real-time visuals piece for Intel that was featured in their Realsense Anthem ad campaign and featured on their mainstage at CES 2016. Additionally, Andrew was a creative and technical lead on VR experiences for USA Today, Mr. Robot, The Strain, Error! Hyperlink reference not valid., and Michigan Football. He is also working on multiple projects that use technologies such as Google’s Tango, real-time performance capture, and various augmented reality platforms. He has also served as a technical lead for many exciting interactive projects that used techniques such as projection mapping, dataviz and the world’s first WebGL interactive music video. His traditional credits include directing commercials for clients such as M&M’s, Google, VIZIO, Target, LG, and Disney. He was also a director and creative technical supervisor on the iPad App “Cornelia Funke’s MirrorWorld” which won a Cannes Silver Lion for “Best Visual Design/Aesthetic.”


Ted Kenney is the current Director, Field and Technical Operations at Fox Sports. At Fox Sports, Ted played a role in executing the first live, multi camera VR (virtual reality) shoot at the 2015 US Open. Before Fox, Ted was the Director of Production at 3ality Technica from 2006 to 2012. He advised clients in every aspect of the stereoscopic 3D (S3D) production process. His recent achievements have earned him the label as the industry's leading producer/director for S3D live broadcast.[2] Ted's background in the industry encompasses a wide range of entertainment media. From TV, film, documentaries, sports, comedy, concerts and, S3D live broadcasts.[3] Ted is a member of the Producer’s Guild of America and the Academy of Television Arts and Sciences and received his Bachelor of Arts and Sciences degree from Florida State University. This list of credits includes reality TV's show, MTV's The Real World. Ted produced five seasons of The Real World (Paris, San Diego, Philadelphia, Austin and Key West). Two of these seasons were the top two rated seasons of the twenty plus season run of MTV's flagship show. Ted has experience in live broadcast productions such as Radio City's Halftime Show for Super Bowls XXXII and XXXIII, The Centennial Olympic Games Opening and Closing Ceremonies, ESPN's 50th Anniversary Special, President Clinton's Inaugural Gala, and even directing FIFA World Cup Beach Soccer.


Brad Spahr, Vice President, Product Development, Global Digital Business, Sony Music Entertainment: Brad Spahr leads the emerging technology group at Sony Music Entertainment where he focuses on new technologies and initiatives related to Virtual Reality, Augmented Reality, Blockchain and Hi-res audio. His career spans 17 years in digital media with a focus on product development, business development and new venture incubation across music, film/television and gaming industries.


Prior to joining Proof, Inc. as Head of Business Development, Mr. Bellaci had been the Overseas Supervisor for RGH Entertainment (Woodland Hills, CA) on the stereoscopic, computer-animated feature film "Postman Pat: The Movie" (based on the hit UK franchise). Bellaci supervised the production of this film which took place at animation studios located in Beijing, China and Mumbai, India. Bellaci began his career in the Animation and VFX business in 1997 as a Motion Capture Artist at pioneering motion capture studio House of Moves in Los Angeles. There, his very first project was James Cameron’s “Titanic,” where he worked on the digital characters walking around, working on, and eventually falling off the doomed ship. Bellaci went on to become the studio’s first Production Manager in 1998, and held the post until 2007. During his tenure at House of Moves, Bellaci worked with dozens of game developers and publishers on hundreds of titles. He also worked with numerous commercial, Internet, film, TV and VFX production companies on an entire range of multimedia endeavors. Among the projects to which he contributed at House of Moves were the feature films “Mortal Kombat: Annihilation,” “The Patriot” and the “Spider-Man” trilogy, the video games “Madden NFL ’99,” “Star Wars: Jedi Knight II - Jedi Outcast,” “Guitar Hero” and “Uncharted: Drake’s Fortune,” and commercials for Coca-Cola, “Gears of War,” “Halo 3,” and Miller Lite. From 2008-2010, Bellaci served as Executive Producer at Aguru Images, a hi-tech VFX startup. The company specialized in ultra-high resolution, hyper-realistic 3D facial and materials imaging services and capture hardware sales. As an important part of the digital double creation process, Bellaci and his team provided facial scans for high-profile projects, including the cast of “GI Joe: Rise of Cobra;” Indian cultural icon Rajinikanth for the film “Enthiran” (the most expensive Bollywood film ever produced) and Nelly Furtado for the music video “Jump” by Flo Rida, a marketing tie-in for the Disney feature film “G-Force.” Leaving Aguru, Bellaci next became VP & General Manager of Motion Analysis Studios in Hollywood. There, he produced all aspects of performance capture and camera tracking services for numerous animation, VFX and virtual production clients, projects, and communities. During this period (2010-2011), Bellaci was involved with the feature film “Green Lantern,” and with the TV series “Falling Skies,” “Terra Nova,” and “Sid the Science Kid.” He was also the company's primary liaison to The Jim Henson Company, where he and his team were an integral part of their Emmy Award-winning HDPS (Henson Digital Puppetry Studio) solution for on-set, real-time 3D animation previs, and final animation production. Bellaci holds a Bachelor of Arts Degree from UCLA and is a member of the Visual Effects Society. His other memberships include IAAPA, LA ACM SIGGRAPH, Scrum Alliance, the Themed Entertainment Association, UCLA Alumni Association and Women in Animation.



Steven Masur, Senior Partner, MG+: Steven Masur has over 22 years of experience advising emerging and established businesses on new opportunities and business challenges. He focuses his practice on corporate finance, M&A, intellectual property, entertainment, emerging businesses and strategic guidance. Steve has extensive experience in angel and venture capital finance, mergers and acquisitions, joint ventures and cross-border transactions in Europe and Asia. He is passionate about helping new businesses plan a path to success, and helping older businesses bridge the gap to new markets. Steve brings a unique mix of legal, business, and strategic experience to bear on client matters. He has counseled enterprise level clients including Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped emerging businesses in a wide variety of sectors, and is especially knowledgeable in media, entertainment, advertising, consumer products, food and technology, including mobile, games, digital music, social media, augmented and virtual reality, software and hardware. Steve has been recognized as a “Rising Star” and a “Super Lawyer” by Super Lawyers. He serves on a variety of corporate and nonprofit boards and industry associations, and lectures and writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.