The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, May 24th, 2017

3:50 PM - 5:00 PM

Track I: Ahmanson Hall, Live Webcast from this Room

Leveraging Content and Celebrity For Cross-Platform Success: From TV, Mobile & Internet to Social Media and Virtual Reality

Brands, entertainment content, celebrity talent, new media startups and big marketers are teaming up in new ways for cross-platform success. Hear from top executives leveraging pop culture and content to connect with consumers.

Jeanne Wolf, Award-Winning Journalist and Media Coach

Jamie Elden, President, NYLON Media, Chairman of Socialyte

Jonathan Lowe, Senior VP of Marketing, AEG Sports

Petar Mandich, Chief Talent Officer, ADDITION

Noah Rubin, Editor in Chief, MERRY JANE MEDIA

Mark Wolf, Writer, Director, Producer, Change The World Productions

Tony Hoskins, Founding Partner, POP, Moderator


Jamie Elden, President, NYLON Media, Chairman of Socialyte, oversees operations across print, digital, e-commerce, social media, events, original and branded content, its influencer network, as well as TV and premium digital original programming. Based in New York City, Elden has 15+ years of experience building content and advertising programs for major U.S. brands as

well as producing notable branded entertainment and television programming. Previously, as chief revenue officer and head of entertainment of Media General, Federated Media, Elden oversaw its digital and content development business, and was part of the acquisition team that brought the digital companies Federated Media, HYFN, and BiteSize TV in house, to build out its influencer, social and programming divisions, including the hit TV show Hollywood Today Live on FOX. During his time at Federated Media, Elden developed and grew sales and content strategies, developed an A-list influencer and content-marketing platform reaching over 100 million uniques per month, and delivered award-winning content programs for consumers and leading brands. Prior to Media General, Elden was executive vice president and the head of the digital studio at United Entertainment Group (UEG), the leading branded content agency co-founded by UTA, where he merged talent with brands and platforms to develop content, programming and branded entertainment campaigns. Prior to UEG, he served as senior vice president of digital and entertainment at Alloy Media and Marketing, where he launched and created the number one Comscore network for reaching teens and young adults. Elden simultaneously developed original content, programming and branded entertainment initiatives, making Alloy the number one destination for reaching this valuable audience. During his time at Alloy, he also spearheaded the movement to bring brands such as Gossip Girl, Vampire Diaries, and Pretty Little Liars' print readership to digital and beyond.


Jeanne Wolf, Award-Winning Journalist and Media Coach: Wolf has been on the cutting edge of the Internet. She helped architect’s arts and pop culture coverage. She was on the original team that took the prominent TV Guide magazine online. She made daily news for, and others. Since she’s first so often she’s been picked up and quoted by every major portal and site.n her blog,  and her You Tube channel she writes profiles and produces exclusive videos.Wolf is currently the West Coast Editor of The Saturday Evening Post. She was the first journalist to interview the entire cast and producer of Mad Men for their final season. As West Coast Editor for Parade Magazine she established relationships with the top celebrities and studios. Parade’s ability to book A list covers changed because of Wolf’s access and experience. Cover stories written by Wolf made worldwide news. As Editor-at-Large: US WEEKLY she was part of the team that made that magazine one of the biggest successes in publishing. Wolf honed her skills on ENTERTAINMENT TONIGHT. Her wide-ranging career has included feature reporting for NIGHTLINE and ABC's GOOD MORNING AMERICA .Wolf earned prominence for being a source of inside news. Her show business exclusives have led to recent appearances on every major national and international network CNBC, MSNBC, CNN, BBC, FOX NEWS CHANNEL, and  BILL O’ REILLEY’S THE FACTOR, ENTERTAINMENT TONIGHT, ACCESS HOLLYWOOD, SKY NEWS, and EXTRA. Wolf  is the ultimate multi-platform early adopter. She’s so wired and up to speed with the latest tech devises, that you can always find her to give her a scoop


Mark Wolf, Writer, Director, Producer, Change The World Productions: Mark Wolf has a strong passion to make a positive difference in our world through digital media & film production. His media background includes working at ABC’s LOST, PBS, The White House, and managing his own production company. He has worked on a total of over 200 film and media projects, with films that have played at and won awards at Sundance, Tribeca, Berlin, and other international festivals. The works he is most proud of are the films created with a public service cause. Mark has written, directed, and produced documentary and narrative content for The 2008 Barack Obama Campaign, at The 2013 Inauguration of President Obama for The Smithsonian, The US Navy, The Emperor and Empress of Japan, The Red Cross, The University of Hawaii, The University of Southern California, and Congressman and Governor Neil Abercrombie. Mark had the honor of serving in The Executive Office of The President at The White House, where he helped produce videos and media strategies for President Obama and his administration. He also served as New Media Director in Governor Neil Abercrombie’s Administration, and he has taught media production classes at the University of Hawaii Outreach College and Creative Academies. Currently, he owns his own production non profit organization, Change The World Productions, which focuses on creating good stories that make a social impact and inspire action. He also works with President Obama's sister, Dr. Maya Soetoro-Ng, on several service projects including The Obama Foundation and her non profit organizations Ceeds of Peace and Our Public School. He now lives in LA and works on several projects in the Film and TV industry.


Noah Rubin, Editor in Chief, MERRY JANE MEDIA: Noah brings more than a decade of media and entertainment experience to his role at MERRY JANE. He is the former Editor-In-Chief of Nas's Mass Appeal and has also worked with outlets like Complex, VIBE, and XXL. In the television realm, he has produced and developed shows and pilots for networks including MTV, VH1, and Adult Swim. In addition to his editorial and television work, Rubin has an extensive music background. He is the former VP of Music at Decon Records (now Mass Appeal Records), where he oversaw releases from artists like Pusha T, Freddie Gibbs, and the Hood Internet. His work as a music executive is complemented by his experience as a Producer, A&R, and Mixer. Rubin's credits include A&R work for global EDM phenomenon Flume, production on two highly regarded albums for Wu-Tang Clan, as well as mixing for experimental producer and Kanye West-collaborator Evian Christ. Noah holds a BA in Anthropology from New York University with a specialization in Ethnomusicology. He also holds a certificate in Mandarin Chinese from Beijing University. Noah plays bass in the political hardcore band, The Wilding Incident. The coolest thing he's ever bought at a flea market is the original 2" reel for Biggie Smalls' iconic "Hypnotize".


Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. In his 12th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including STAPLES Center, The Los Angeles Kings, The Los Angeles Galaxy and The StubHub Center as well as national music tours and pay-per-views. Currently, Jonathan serves as the Vice President of Marketing for AEG Sports, overseeing creative/branding, advertising, media buying, promotions as well as playing a key role in driving digital and social media innovation.  Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News,,, Fast Company, Life, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV and In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, 10 World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.  In addition to his role at AEG, Jonathan is also an Adjunct Instructor at the University of San Francisco’s Graduate Program in Sports Management and serves on the Promax BDA Sports Media Marketing Awards Advisory Council


Petar Mandich is the Chief Talent Officer at ADDITION, an innovative talent management company that taps the power of digital and social media stars to provide marketing solutions and original multi-platform programming. A pioneer in the space, Mandich is a leading digital content strategist, producer and talent manager working with many of the top content creators and channels on YouTube including: Justine Ezarik (iJustine), Joey Graceffa, Dulce Candy, Evelina, Nadeshot, Threadbanger, amongst others. He and his team offer “best in class” direction & strategy to brands, producers, publishers, and talent for creating and designing content and assets targeted at specialized, young adult audiences that can be monetized on digital, mobile, broadband TV, VOD and other video & social platforms. His leadership has focused the firm on talent management, digital and endorsements.  He has a keen business sense for monetizing talent’s current business content through licensing, merchandise and original content and building short and long term strategies to achieve goals. Mandich has been instrumental in forging strong, successful partnerships with brands such as Ford, Toyota, Electronic Arts (EA), Activision, Kraft, Microsoft, L’Oreal, Cover Girl, Keds, Olay, Nordstrom, AOL, Verizon, INTEL, Frito Lay, eBay, Johnson & Johnson, P&G and Unilever, to name a few. His clients have also been featured in national television and print commercials with brands such as Target, Nordstrom, Crest, and Samsung. In addition to brokering successful brand relationships for his clients, growing their networks, shepherding their participation in industry events like VidCon and launching ancillary products including licensing deals and books - Mandich successfully expanded the cultural conversation and profile for client Dulce Candy, one of the leading beauty and fashion in the lifestyle space. Most notably, she was tapped to host a Town Hall event interviewing Democratic Presidential nominee Hillary Clinton and spoke at the Democratic National Convention, bridging the gap between the general market, millennial, and Latino voting population. Mandich also served as an Executive Producer on “Escape the Night,” the YouTube Red unscripted murder mystery starring creator Joey Graceffa, who has more than 6.98M followers on YouTube.  The series, recently renewed for a second season, recorded more than 10.4MM views and 1.1B social impressions for its first episode and won a Streamy Award.  He shepherded the launch of Graceffa’s memoir “In Real Life: My Journey to a Pixelated World,” which became a #1 New York Times best seller and his recent novel “Children of Eden,” which debuted at the top of the New York Times best seller list and remained for 12 weeks. With Mandich’s guidance, his longtime client, Justine Ezarik (iJustine), has crossed over into traditional media including appearances on major networks such as NBC, The CW, CBS, MTV, and E!. Mandich began working with Justine early in her career and has helped her forge a massive, dedicated audience of over 3MM subscribers on YouTube and more than 1.88MMTwitter followers, as well as winning a Streamy and becoming a New York Times best-selling author in 2015. Mandich was recognized as "YouTube’s Gatekeeper" in a LA Weekly cover story and named one the industry’s most formidable dealmakers in the YouTube space by Entrepreneur Magazine in 2015. ReelSEO recognized him as one of the 25 Top YouTube Power Players of 2013. As one of the initial members of the Collective Digital Studio (now Studio71), Mandich helped oversee the acquisition and growth of top digital influencers developing their brands and presence both inside and outside of the YouTube platform and worked with the critically acclaimed rock band Avenged Sevenfold and the world renowned, Alanis Morissette. Mandich grew up in Chicago and graduated from The University of Southern California (USC) as a Presidential Scholar with a B.S. in Music Industry.


Tony Hoskins, Founding Partner, POP: Tony leads POP’s client development efforts, fostering enduring relationships with new and existing clients. For nearly two decades, Tony’s dedication to building strong partnerships has resulted in long-term collaborations with clients like Target, Costco, Microsoft, Sephora, T-Mobile, Epson of America, and The Home Depot. Prior to joining POP, Tony produced television commercials and film projects for major consumer brands, including Chevrolet, Acura, and Hyundai. Tony has served two terms as President of the Board for the Puget Sound chapter of the American Marketing Association and as a member of the advisory board for the Seattle Interactive Conference. He speaks at conferences around the country and his thoughts on marketing and advertising have been published in Adotas, iMedia Connection, and Advertising Age.