The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, May 24th, 2017

5:00 PM - 6:00 PM, Haas Conference Center, Room 171

Entertainment and Cannabis: Who, What, Where, Why and How Much?

It’s Digital Hollywood’s first-ever cannabis related panel and will discuss the convergence of entertainment and cannabis from the perspective of professionals in entertainment that have transitioned into the new vertical including content, legal, media, artist relations and events.

David Kostiner, Managing Partner, Counsel LLP

Gaynell Rogers, Director/Partner, Alternative Health & Wellness Division, Bond Moroch Agency

Susan Soares, Executive Director, C.A.R.E.

Jim Lewi, ‎Manager, Red Light Management

Joshua Otten, Founder, PRØHBTD Media

Caroline Rustigian Bruderer, founder, K-Line & Company, Moderator


David Kostiner is the Managing Partner of Counsel LLP.  His practice includes the representation of creators and innovators in the entertainment, cannabis and technology industries with respect to all aspects of their businesses. David specializes in music, film and start-up strategies, rights transactions, corporate formation and maintenance, trademarking and litigation services. David was

formerly an associate in the San Francisco office of Davis Shapiro Lewit and Hayes, LLP after beginning his career as a percussionist drumming in jazz clubs and appearing in the Tanglewood, New England and Interlochen Symphony Orchestras. He later joined Dreamworks artists Creeper Lagoon and toured and recorded with countless independent and major label artists. Following his performing career and during law school, David co-founded the Independent Online Distribution Alliance (later sold to Sony Music) was the sponsorship director for the Noise Pop Music Festival and managed the internationally acclaimed artists Rogue Wave. David currently serves as an Adjunct Professor of Entertainment Law at the University of California Hastings College of Law and frequently appears as a panelist and public speaker.  David has been published by the Hastings Communications and Entertainment Law Journal and the Santa Clara High Technology Law Journal.  David's education includes a J.D. from the UC Hastings College of Law, a B.A. in Psychology from Tufts University and studies at the New England Conservatory of Music,


Caroline Rustigian Bruderer is the founder of K-Line & Company, a national public relations, branding and social marketing consultancy, as well as is a seasoned media producer serving the cannabis, entertainment, technology, lifestyle, and non-profit/social cause arenas. Caroline is also the co-founder of Simplegenetix, Inc., a cannabis technology start-up bringing genetic lab testing directly into the hands of the grower. For nearly 25 years, she has offered brand development, product positioning and media awareness by leveraging the benefits of both traditional and digital media channels. She provides clients a potent combination of influencer connectivity, creative thinking and top-tier media relationships that allow her to identify and target how to best build upon, capitalize, and promote a brand’s image to the public.  A sample of the cannabis–industry companies she has represented include: Oaksterdam University, Hoban Law Group, Quigley’s, Harvest Dispensary, MyDx, New West Summit and the 420 Games. Outside the cannabis industry, she has represented some of America’s top brands including Capitol Records, Clinique/Estee Lauder Companies, Discover Los Angeles Tourism Board,, Lilith Fair, Seagram & Sons, Tower Records and Virgin Records. Caroline is deeply passionate about social causes and assists organizations in developing corporate responsibility programs. She is also the creator and host of Caroline’s Cause Corner, a popular weekly social cause radio program on KX 93.5FM radio station in Laguna Beach, California. Her show features social causes, non-profits, charities, activists and philanthropists that contribute to social change throughout the community and on a global level. She has three sons and is a devotee of live music and great food especially in the company of great friends.


Gaynell Rogers, Director/Partner, Alternative Health & Wellness Division, Bond Moroch Agency: Gaynell Rogers is a national influencer working in management, marketing and media relations for the entertainment, arts, cause oriented & non-profit sectors with decades of experience.  Her past and current cannabis clients include national thought leaders and leading brands including Steve DeAngelo of Harborside, the ArcView Group, The Farm, Hoban Law Group and more.  She was formerly Head of Feature Film Publicity at Pixar and a Senior Publicist for LucasFilm as well as a marketing brand manager for several specialty food and service companies.  Gaynell has recently joined the Bond Moroch agency as Director & Partner for their Alternative Health & Wellness Division, one of the most awarded independent agencies with 30 offices around the country.  She was born in New Orleans and is a passionate cook and loves music, film & travel.


Jim Lewi, ‎Manager, Red Light Management: Jim is a Manager at Red Light Management who heads up the Cannabis Department (events, weedebrity management, investments). He also produces the Aspen Live Music Conference, Music Media Summit, and the soon to be announced Aspen High Summit (cannabis).


Joshua Otten, Founder PRØHBTD Media: For nearly 20 years, Joshua Otten has developed, sold, distributed, produced and directed original content across broadcast, theatrical, OTT and digital media networks. As an entrepreneur himself, Otten enjoys working with emerging talent and storytellers and creating evergreen content and formats for cross-platform distribution. For the past 10 years, he worked with major brands creating, producing and distributing original branded content across a multitude of verticals. In 2015, Otten co-founded PRØHBTD, the premier online destination for modern cannabis enthusiasts, which showcases art, music, fashion, travel, gastronomy, lifestyle, pop culture and original video content. The PRØHBTD audience represents savvy, millennial-aged consumers who enjoy accessing entertaining content, learning about the latest gear and engaging with like-minded individuals. Otten heads the entire content department producing original youth-driven video and editorial from conception to final product. Co-founded the No. 1 video production and content marketing company in the cannabis industry • Co-founded a successful digital marketing, content and technology agency working with top brands like Microsoft, Kia, Universal, Sol Republic, Purity Vodka and Level 99, among others. • Produced unscripted series and documentaries for FOX, CBS, Spike, Discovery, IFC and First Look. • Ran a film production and development company working with directors Joel Schumacher and Morgan Spurlock and discovering/producing Academy Award winners Dan Lindsay & TJ Martin. • Consulted major Southeast Asian media conglomerates on content acquisition and IP development for multi-country OTT media networks. • Started his career at UTA and moved to Industry Entertainment focused on scripted TV development and moved into unscripted and documentaries.


Susan Soares, Executive Director, C.A.R.E.: Susan has been an entrepreneur all of her adult life. She had a clothing company for 10 years, Weeds & Doilies, opened a hair salon in Newport Beach, produced a feature film, created an alternative content program with a national theatre chain and currently is the CEO of Events by C.A.R.E. As a serial entrepreneur, she has worn many hats including expertise in digital media, marketing, social media, start ups, advertising, business development, public policy, market research, film production and cannabis cultivation. Her latest success was a celebrity gifting experience during the Coachella festival. Her mission is to bring cannabis to the larger more elegant market; to be the Town & Country of cannabis.