The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, May 24th, 2017

10:45 AM - Noon

Track I: Ahmanson Hall, Live Webcast from this Room

Branded Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

Breaking through the competitive cacophony vying for consumers' attention is more daunting than ever. Find out how the industry's TV, music, mobile, film and broadband marketing/creative teams are reinventing the world of entertainment, branding and marketing, with impressive results.

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles

Alison Hoffman, Chief Marketing Officer, Starz

Michael Bertolina, Vice President of Client Development, Branded Entertainment Network (BEN)

Anathea Ruys, Managing Director, Carat LA

Ty Jones, Senior Director of Celebrity Talent - ‎WhoSay Inc.

Josh Brooks, SVP, Brand Strategy & Marketing, Jam City

David Leibowitz, Managing Partner, CH Potomac, Moderator

Alison Hoffman, Chief Marketing Officer, Starz: Based in the company’s Beverly Hills office, Alison Hoffman is the Chief Marketing Officer for Starz. In her role, Alison spearheads consumer and affiliate marketing for the network, leading all facets of marketing strategy and planning for the brand, the STARZ app and the original productions, including digital and social marketing, creative strategy and media planning. This year, Alison and her teams worked to build a master brand strategy for STARZ and repositioned the network as a destination for acclaimed and diverse original programming. “Alison has been instrumental in the success of the company’s original programming expansion and building the Starz brand. Alison is a talented marketing executive who brings a wealth of expertise to the position,” said Starz CEO Chris Albrecht. Alison oversees successful promo, media and digital campaigns for the entire STARZ Original series slate including “Power,” “Outlander,” “The Girlfriend Experience,” “Flesh & Bone,” “Black Sails,” “Ash vs Evil Dead” and the upcoming “American Gods.” Alison was named Multichannel News’ “Women to Watch” and CableFax’s Social Media Marketer of the Year. She has been invited to speak at several events/conferences including The Cablefax Multiscreen Summit in March, 2016 as well as VentureBeat’s #growthbeat event and Promax in 2015. Together with the Head of Strategy at Facebook, the focus of their presentation was innovative ways to use social media to drive TV discovery and measurable results. She joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.” Alison’s life was forever changed on July 19, 2007 when “Mad Men” premiered and Alison’s first son was born. “It was a huge turning point personally and professionally,” she says. Alison is particularly proud of her work building and sustaining diverse and passionate fan bases for shows like “Outlander,” “Power” and “Ash vs Evil Dead.” “Igniting these fandoms and working to grow them season over season is not only a great marketing challenge, but a chance to create wildly creative campaigns that operate across multiple platforms and screens,” she said. Alison was promoted from her most recent position of Senior Vice President of Originals Marketing in 2015 and holds a Bachelor of Science degree in psychology from Brown University. A native of Westfield, New Jersey, Alison is a resident of Los Angeles with her husband and three young sons ages 8, 5 and 3.


Michael Bertolina serves as Vice President of Client Development at Branded Entertainment Network (BEN), where he and his team focus on developing new relationships with both brands and influencers. Prior to this role, he worked to execute best-in-class integration campaigns on behalf of clients such as Microsoft, General Motors, Heineken, Zillow and Dyson, as Heads of Brand Integrations at BEN. Michael is an industry veteran, with twenty years of experience working directly with countless productions. He is passionate about storytelling and thrives on connecting his clients with the best voices Hollywood has to offer.


Anathea Ruys is SVP, Managing Director of Carat's Los Angeles office. In her role, she is responsible for the success of Carat’s client partnerships by fostering its current relationships as well as establishing new ones. Ruys has over 20 years experience leading teams in media, advertising and content agencies, building strong collaboration between clients and their agency partners. She has worked across a range of categories including FMCG, entertainment, telco, beverages and retail in local and regional roles across Asia Pacific. Most recently, she was the head of Fuse, the branded content, sponsorship and ideation division of Omnicom Media Group Asia Pacific. Prior to Omnicom Media Group, Ruys was Managing Director of Mindshare, Melbourne. Earlier in her career she was the Managing Director at Clemenger Harvie Edge, Melbourne and also served a ten year stint at Spark Activate, where she grew the agency from a small boutique PR agency into one of New Zealand’s leading activation agencies.


Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.


Josh Brooks, SVP, Brand Strategy & Marketing, Jam City: Start-up founder, social media pioneer, music manager, and master negotiator, Josh Brooks has a proven track record in the media and tech space. Brooks currently oversees all marketing and brand strategy for Jam City. Prior to Jam City, he raised $1.6M in venture capital to launch On The Run Tech and partnered with Selena Gomez to launch the popular app, Postcard on the Run. Earlier in his career, Brooks created the first integrated marketing team at MySpace, responsible for $22M in branded advertising revenue in his first year. He also produced the first and largest live streaming event for MySpace, in cooperation with the U.S. Dept. of Defense, which resulted in 3.5M live streams from Camp Behring, Kuwait (a.k.a. Operation MySpace). From 2001-2005, he managed the critically acclaimed and Grammy nominated band, Queens of the Stone Age. Prior to managing the band, he was a founding member of, which was acquired by Omnicom in 2010. Brooks was a Socal Tech Top 50 Winner in 2013 and received the Silicon Beach Wavemaker Award in 2011. He received a BFA in Media Arts from University of Arizona, and currently resides in Los Angeles with his family.


Ty Jones is Senior Director of Celebrity Talent Management at WHOSAY, the leading influencer marketing and media company. At WHOSAY, Jones assists clients with their day-to-day publishing and promotion of digital content, and is also responsible for new talent acquisitions for the WHOSAY platform. Prior to joining WhoSay in 2011, Jones was a Coordinator in the Broadcasting & Coaches division at Creative Artists Agency, and also worked in CAA's Music and Football departments. Jones holds a Bachelor's degree in Marketing with an emphasis in Sports & Entertainment Marketing from Kansas State University. Jones currently resides in Los Angeles, California.


David E. Leibowitz is Managing Partner of CH POTOMAC, working at the intersection of entertainment, media and technology and focused on bringing new innovative ways for people to enjoy and experience content.  David brings many years of experience in business, law and policy issues facing the entertainment, new media, CE and IT industries.  Among other activities, David is a Senior Advisor to Gibson Brands (parent company of such iconic brands as Gibson Guitar, Baldwin, Onkyo, Philips Home Entertainment and TEAC); Co-founder and Chairman of Sir Groovy (an award-winning solution for creating enhanced search metadata for musical recordings); Co-Chairman of Golden Shores Enterprises (a marketing and advertising technology firm that utilizes point of sale consumer data to deliver hyper-local digital advertising and lifestyle content across multiple digital platforms); and Chairman of Moonrider (an interactive advertising and content generation company whose platform is used to create engaging “magnetic” HTML5 and iOS experiences for tablets, smartphones, and other interactive devices).  David also serves as a member of the CEO Advisory Board of The Silverfern Group (a merchant bank specializing in buy-side M&A opportunities) and as Chairman of the Advisory Board of FIGHTER Interactive (a transmedia strategy and marketing services company for celebrities and brands).  In recent years, David has served as an Advisor to The SingTel Group (Asia’s leading provider of telecom, data and media services in 25 countries); as a Senior Advisor to Motorola Mobility; as Chairman of EZMO (one of the early cloud-based music social network and storage locker services operating in Europe); as Executive Vice President of Gotuit Media (a leading provider of premium metadata based video tools – since acquired by TiVO via Digitalsmiths); and as an Advisor to others in the content and technology industries.  Earlier in his career, David co-founded and served as Chairman and Co-CEO of Verance (the preeminent audio watermark technology provider used by the motion picture, music, CE and IT industries to protect, manage, and monitor the use of audio and audiovisual content); was Executive Vice President and General Counsel of the Recording Industry Association of America; was a partner in the Washington, D.C. law firm Wiley & Rein; served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office; and as an adjunct Professor of Law at the University of Miami Law School, and at the Communications Law Institute of the Columbus School of Law (Catholic University).